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Closing Leads: the challenge of marketing automation
Marketing automation works. By saying the right thing, and offering the right content, touching the right demographic in the right market, we can bring in more leads than we ever dreamed possible. But...
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Deliver the Right Content at the Right Stage of the Buy-Path
Recently, I asked 15 marketing automation leaders to define Lead Scoring for me. Every one gave me a different answer! That tells me there is no industry standard, and qualification is totally...
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Marketing Automation can facilitate the entire buying decision path
In order to sell more when using marketing automation technology, we need to enter the buyer’s decision path far earlier. But because marketing automation uses the sales model as its core thinking, and...
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